As such, they’ll be more profitable, since their invisibility will make it easier for people to “act naturally,” thereby providing their manufacturers with more useful personal data. Because they're lenses, they’ll be invisible to the wearer and to those around them. ![]() Then there's Microsoft, Facebook and Apple, which are all selling or developing AR glasses of one kind or another.īut Mojo Vision's new contact lenses really are the holy grail of surveillance capitalism. Meanwhile, Amazon itself unveiled plans in September to launch its own Echo Frames, highlighting just how valuable this market is likely to be from a “let's monetize as much of human life as we can” perspective. The Amazon Alexa Fund was a major participant in a $120 million fundraising round in 2016 for Thalmic Labs, which launched a pair of AR glasses in 2018. We will move from mobile first to an AI first world."Īnd aside from Google, other big surveillance capitalist corporations have invested in similar AR-powered lenses. Over time, the computer itself-whatever its form factor-will be an intelligent assistant helping you through your day. As current Google CEO Sundar Pichai explained in his first letter to shareholders in 2016: "Looking to the future, the next big step will be for the very concept of the 'device' to fade away. At the forefront of this aim is the intention to effectively do away with the computer as a noticeable physical entity. Indeed, for well over a decade now Google, as well as other “surveillance capitalist” corporations, have been intent on colonizing as much of our daily lives as possible.
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